A Complete Guide for Goal-based Investing

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  • Financial Goals, Personal Finance, Retirement planning
  • 7 min read
  • By Jiraaf | Online Bond Platform Provider
  • May 16, 2024

Did you know that saving is the first step toward financial security? The next step is investing, which is like putting your money to work. Now, before putting any resources to work, one should know what it is that they are working to achieve. This is what finance professionals call “goal-based investing” – being aware of what one is investing for. Even if it means investing for future financial freedom amid uncertainties. In this blog let’s understand the key characteristics of gold-based investing.

What is Goal-based Investing?

Goal-based investing is a strategy that tailors your investment portfolio to meet specific financial objectives, such as higher education, a world tour, buying a house, marriage, a child’s education, or achieving financial freedom. Each of these goals has its own distinct set of attributes: some are recurring, while others may be one-time expenses; some are smaller in ticket size, while others require large amounts. Certain goals may involve investments over a long period of time, while others might need a lump sum investment amount. Some provide delayed returns, while others offer experiences.

Therefore, one should invest according to their specific goals, keeping in mind the horizon associated to achieve them.

Benefits of Goal-based Investing:

1. Clear Financial Focus

Goal-based investing provides a clear sense of purpose by aligning investments with specific financial goals, whether short-term or long-term. This helps you stay focused and avoid distractions that could derail you from your financial plan.

2. Tailored Investment Strategy

Goal based investing allows you to create a customised investment portfolio based on the risk level, time horizon, and return requirements for each specific goal, ensuring that your strategy is aligned with your unique objectives.

3. Improved Financial Discipline

By setting concrete goals, you establish a structured plan that encourages consistent savings and investment habits, helping you avoid impulsive spending and stick to your long-term financial objectives.

4. Effective Risk Management

Different goals come with different timelines and risk appetites. Goal-based investing ensures that you allocate assets, according to your risk appetite and investment horizon reducing the likelihood of taking unnecessary risks with money meant for critical goals like retirement or education.

5. Measurable Progress and Motivation

Goal-based investing enables you to track your progress over time. Seeing your goals gradually come within reach provides motivation, giving you a sense of achievement and the confidence to keep moving forward.

Why is Goal-based Investing Important?

We all work hard to secure a better future for ourselves and our loved ones. The money we earn isn’t just for daily needs it’s a means to fulfil our aspirations and dreams. But without a plan, these dreams can feel distant. Each of our goals carries a unique weight, and the journey toward achieving them can be filled with uncertainties. That’s why investing with a clear purpose is very important.

How Can One Get Started with Goal-based Investing?

  • Know your goals
    The first thing is to determine your financial goal. As mentioned in the earlier section of the blog, goals could be anything financially demanding, once in a lifetime or recurring.
  • Know if your goal is a “must have” or one of the nice-to-have items on your bucket list
    To start with, one should be able to put their goals into at least two categories: “absolutely required” and “good to have.” Clarity on this part will determine where the investments will be made and the approach to investing.
  • Make proper estimates of how much you need to achieve your goal
    Do the math and determine the exact amount of money you need to meet your goals. In order to get there, at what rate do you need to invest and at what rate do you need to earn returns, is something you need to estimate. The obvious factors you need to keep in mind would be inflation, your level of income and its growth, when do you need the money, when do you plan to execute on your goal, etc.
  • Research about where investments can be made
    Choose the right investment options based on your goals, i.e., if your goal is to save for children’s education, you need to choose products that offer long-term growth.
  • Know how much risk you can undertake
    Risk appetite is a critical factor that one must be aware of before making any investment. Risk appetite, with respect to investments, refers to how much financial risk one can withstand if the investment were to go bad.
  • Periodic monitoring
    Whichever products you plan to invest in, it is essential to keep a track every now and then, if your investments are in line with your goals or not. If they are off target by a big margin, rebalancing might be required. However, if investments are made in fixed-income debt products, one will know how much they will get for X amount invested in T amount of time. The same may not apply to market-linked investments like equity.

Investment Options for Goal-based Investing:

1. Bonds

Bonds can be a good choice for medium-term goals, such as funding a child’s education. They offer steady interest payments and are generally less volatile than stocks, making them a reliable income source.

2. Savings Accounts and Fixed Deposits

Ideal for short-term goals, these low-risk options provide safety and liquidity. They are suitable for saving for immediate needs like a vacation or emergency fund.

3. Mutual Funds

These pooled investment options can cater to various goals, depending on the type of fund. Equity mutual funds are suitable for long-term goals like retirement, while balanced or hybrid funds can balance risk for medium-term goals.

4. Stocks

Investing in individual stocks is best for long-term goals where you can afford to take on more risk. Stocks have the potential for significant growth, making them suitable for objectives like building wealth for retirement.

5. Exchange-Traded Funds (ETFs)

ETFs offer diversification across various assets and can be tailored to match your risk tolerance and investment horizon. They are suitable for both short- and long-term goals.

6. Real Estate

Investing in real estate can be a long-term strategy for wealth accumulation or generating passive income. It’s a tangible asset that can provide both appreciation and rental income.

7. Retirement Accounts (e.g., EPF, NPS, IRA)

These accounts are specifically designed for retirement savings, offering tax advantages and investment options tailored for long-term growth.

8. Target-Date Funds

These funds automatically adjust their asset allocation as you approach your target date, making them a hands-off approach for long-term goals like retirement.

The key to success often lies in striking a balance between some of these investment options and not in picking one over the other.

Goal-based Investment Tools and Resources:

  • Investment Calculator: Goal-based investing requires the right tools and resources to help you effectively plan and achieve your financial objectives. One essential resource is goal calculators.
  • Investment Platforms: Plays a crucial role by offering features that enable you to customise your portfolio according to your specific goals, risk tolerance, and time frames. Many of these platforms provide access to a variety of investment options, from bonds, stocks to mutual funds, allowing you to align your investment goals.
  • Financial Advisors: Advisors can help you provide personalised guidance, helping you with goal-setting and tailored investment strategies. They can assess your financial situation, recommend suitable investment products, and help you navigate capital market fluctuations, ensuring that your investments are aligned with your long-term objectives.

Common Mistakes to Avoid in Goal-based Investing:

As you eagerly work towards achieving your financial goals, be mindful that these common mistakes can derail your goal-based investing efforts.

  • Investing Without a Goal
    Investing without clearly defined objectives can lead to aimless strategies and poor financial outcomes. Without specific goals, it’s challenging to choose the right investment vehicles or measure success, making it easy to stray from your intended path.
  • Timing the Market
    Attempting to time the market by buying and selling based on short-term fluctuations can be risky and counterproductive. Most investors find it difficult to predict market movements accurately, which can result in missed opportunities and losses that could have been avoided with a steady, long-term strategy.
  • Failing to Diversify
    Concentrating your investments in a few assets increases risk and can expose you to significant losses. A diversified portfolio spreads risk across various asset classes, helping to stabilise returns and align your investments with your goals more effectively.
  • Making Emotional Decisions
    Emotional reactions to market changes can lead to impulsive decisions, such as panic selling during downturns or over-investing during market highs. Staying disciplined and adhering to your investment strategy, regardless of market fluctuations, is essential for achieving your financial objectives.

Conclusion: Achieving Financial Freedom through Goal-based Investment

Investing in the same set of products for all financial goals is no different from a “one size fits all” kind of approach. Such an approach is less likely to work out when it comes to investing for specific goals. Goal-based investing helps you identify and prioritise your financial needs by creating a clear plan tailored to your specific objectives. This structured approach minimises challenges and prevents situations where you might have to rush to find funds, which can negatively impact your overall financial well-being.

In essence, it makes your investment strategy more efficient and effective, allowing you to focus on achieving your goals without unnecessary stress or financial strain.

Discover fixed income investments with Jiraaf, a SEBI registered online bonds platform that educates and brings access to a wide array of bonds. Sign up today to explore diversified fixed income investment opportunities to support your goal-based wealth creation journey. Start investing!


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Jiraaf | Online Bond Platform Provider
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